Artist development services are very personalized. Please contact us with as much information as possible to start a dialog with our team, providing:
- – What’s your story?
- – What’s the current stage in your career?
- – What projects are you working on?
- – Do you have a manager?
- – Are you signed to a Booking Agent/Agency or Music Publisher (if so, where are things at with these deals?)
- – Biography
- – Live Performance & Touring History
- – Do you currently have merch inventory or have had merch in the past (if so, list your merch and which items have worked well for you and why)
- – Previous and/or Current Campaign Highlights
- – Links to your Website, Video Content, Press Shots, Social Profiles and Gigs
- – Link to Sound Cloud (only unreleased works, public or private)
- – Link to Spotify (distributed works)
What splits are offered through Circulate Music?
Circulate Music has an amazing split with The Orchard (Sony) which was grandfathered in from a D3 deal with IODA before the two companies merged in 2012. This frees-up a higher % of gross royalties than most major digital distribution offers that allows us to collect a higher share of royalties. What we can publicly state is we offer a 50/50 split where we provide rightsholders access to their accounting, analytics and catalog via The Orchard workstation, their own label manager, resources and tools to help create a digital marketing strategy for each release, and label services covering light press, background music promotions, playlist pitching, plus internet and satellite radio promotions.
I´m releasing soon, how can Circulate Music help me?
We have a heavy release schedule for a small operation. However, if you feel one of our imprint labels is a great for you, contact us! There also may be a chance that we can distribute under general distribution through parent, Circulate Music if our A&R staff feels we can get behind it, support it and expand your brand through our resources.
I’m needing to schedule a Takedown for my release and wondering if Circulate Music can re-release it for me?
Yes, so long as you retain your ISRCs and in most cases the UPC for the release. This is essential in keeping your stats up on Apple Music + Spotify.
There’s a Territory I need Carved-Out. Can Circulate Music distribute to the rest of the world?
Yes, we support specific territorial and DSP ‘carve outs’. For example, if you are signed to a Japanese label that delivers or wants to deliver to Apple Music and Spotify in Japan, we can tell client services at The Orchard to carve these out for your release.
I might sign my release over to a German based label. Can Circulate Music schedule a carve-out in Germany if I sign with them?
In distribution terms, a carve-out is simply ‘opting out’ of a territory. Most of the time, in a situation like this, we would honor such a request, unless Circulate Music has already either, (1) applied a budget in said territory, (2) exercised resources, marketing and/or promotion services in said territory, and/or (3) recently developed a success story in said territory from the likes of sync license, media support or generated industry interest (artist mgmt., booking agent, touring, etc.) of which we’d negotiate a Break Fee with the label (party) of interest.
Does Circulate Music Double Dip?
Oh no, we do not double dip! Meaning that if Circulate Music digitally distributes and manages your career, we would not take a cut from both agreements. We do however take the highest percentage from either agreement. For example, if we digitally distribute your project at a 50/50 split, Circulate Music would solely retain 50% of royalties collected from digital distribution vs. say 1o-15% from artist development services.
What is Circulate Music’s relationship with Leaky Sync to pitch my music for Sync?
Leaky Sync is the sync licensing division for Circulate Group (our parent company). Leaky Sync doesn’t just represent the entire Circulate Music roster (in most cases non-exclusively), it also prioritizes the roster’s music when pitching for sync opportunities.
If you’re only looking for sync representation, visit LeakySync.com and reach out to our sync reps through the contact page.
Does Circulate Music provide PR for releases?
We do not provide PR services in the traditional sense; HOWEVER, we do reach out to a short list of music blogs for each release, while contacting music platforms and major media contacts for editorial, production and special program consideration when the time is right. We also have a couple media partnerships, of which 7 times out of 10 will gladly premier a music release or music video for us, so we gratefully have that in our back-pocket.
What other resources does Circulate Music have to help generate press?
We do provide rightsholders with press contacts in Google Docs which is very handy for rightsholders to begin emailing or sending messages to blogs and mags via Twitter by targeting individuals they feel should check out their new release. The database is provided as some individuals enjoy hearing directly from artists who are signed to a label. To use these contacts, we highly recommend customizing organic messages after investigating what these individual curators/writers feature, review or program to know exactly what they might be looking for. Time is of essence for everyone, so it’s extremely important to understand what they like, and maybe even expressing artists you resonate with from their previous work (getting personal is key). We will help with draft messaging along the way!
What Digital Marketing Strategy does Circulate Music provide its roster with?
For the past couple of years, we’ve built a digital marketing strategy that keeps growing. It basically consists of a 3-phase record campaign schedule; (1) Pre-Release Preparations, (2) Release Day Preparations, and (3) Marketing & Promotions. Each phase highlights both rightsholder + label duties and contains links to great insight from across the industry that refreshes rightsholders on what needs to be done and when. For each new rightsholder release, we schedule a phone or Skype call 2-weeks prior to a your first release, as we need to go over your strategy. After your first release, you may request a scheduled call
What is Circulate Music’s primary marketing and promotion support for your roster’s releases?
With over 20+ years marketing and promoting music, our team has morphed into specializing in the following:
- – DSP Playlist Pitching (Deezer, Spotify, Tidal)
- – Indie Playlist Pitching (mainly Spotify)
- – Background Music Promotions (audio + music videos)
- – Internet & Satellite Radio Promotions
- – Public Radio Promotions (available for those with promo CDs – note that some recoupment fees will be applied)
- – Potential Exclusives or Premiers with media partners